Since November 2011 I have been involved in an Integrated Internet Marketing campaign to help promote a seaside holiday resort, Courtown Harbour, which had not seen much Internet Marketing since 2006. This meant that while we were not starting from scratch, we were starting from a very low base. Last November there was a static website for Courtown that due to lack of funding had only been updated sporadically in the previous five years. While a Facebook Page and Twitter account had been created, they were essentially dormant with no entries, which meant there was no co-ordinated Social Media presence  for Courtown on the Internet. The first thing that we did was decide  who the target audience was. It’s very difficult to meet the requirements of your audience if you don’t know who they are or you are trying to be all things to everyone. Extensive research was done to establish who was searching for Courtown on the web, what exactly were they searching for, when were the searching (people look for different things depending on the time of year) and where the people searching for Courtown were located. Based on this research we decided to build the Social Media

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