I know that in these tough times we all need to do everything possible to promote our businesses, but it is critical that any promotional activities are honest and are NOT misleading.

Recently I received a “supposedly handwritten sales letter” from a local online business directory. At first I thought, this guy has very neat handwriting, but then I looked closer and realised by comparing the same word on two diferent pages over a lamp, that it was just a downloaded font. I suppose the fact that he didn’t even bother to personalise the letter should have been a hint.

Handwritted Letter - NOT

To see the actual letter click on the image. Here is the first paragraph;

I just got this very impulsive idea… I had to jump on it and print this handwritten note before i had a chance to get it typed and think it all out clearly, So …Before I change my mind – I want to make you this “UNBELIEVABLE OFFER”

For me, if they are not being honest about handwriting a letter, then what else are they not being honest about? As to their service, check out this post about Local Online Business Directories.