Here is a perfect example of how the misuse of social media can backfire badly. If you are going to use Facebook or any other Social Media to promote your business, then call in some expertise to get you started or at the very least get some training. It could save you a lot of embarrassment and money.
Some interesting research in an article from The Journal on how Irish people view Irish Content web sites. Food for thought when looking at our own web sites. 3 out of 5 Irish internet users trust Irish content sites
I came across this very helpful guide to Developing an Online Marketing Plan from Mulley Communications. Time and again I come across people/organisations who are panicked into getting a Website/Blog or setting up Facebook /Twitter accounts without understanding what they want to achieve or for that matter what is practically achievable. If you are thinking of Developing an Online Marketing plan, and you really should be, then I strongly recommend you use a professional. We use Cada Media based here in Gorey, Co. Wexford.
Innovative use of YouTube to market an event. (the dot conf looks like it’s worth going to also) dot conf on YouTube
Had a very interesting conversation with a friend of mine who runs a Holiday and Leisure Park. She told me that she had a fantastic response to an open day she held recently. When I asked her how she had advertised the open day, she told me that she had put an Ad in a National Newspaper, used Google AdWords and finally she set up a Facebook Page for the business and created a Facebook Ad. When people arrived she asked them where they had heard about the open day and the results were as follows. The vast majority said Facebook, followed by Google Ads and finally in last place by a long shot was the National Newspaper. The interesting thing is that the most expensive was the National Newspaper, the second most expensive was Google Ads and by far the cheapest was Facebook. The next time you’re marketing your business think very carefully how you spend your money. http://www.prospectpark.ie/ http://www.facebook.com/pages/Gorey-Ireland/Prospect-Holiday-Leisure-Park/132589957710