While the Icelandic Volcano has caused huge disruption to businesses right across Northern Europe, the level of disruption has not been evenly felt.
Watching and listening to the news reports on TV and radio we heard from people who were stranded at airports all over Northern Europe who cannot get to meetings or can’t get back to look after their businesses, and that it is costing there business huge amounts of money.
Then there is another group of business users who I see on the social media sites, blogs, etc. and for that group of business users it seems to be business as usual and they only mention being stranded in various parts of Europe as a by-the-by. In a lot of cases they have used Twitter, Facebook, etc. to contact people to make alternative arrangements to get home.
While there are times where traveling and meeting people face to face is essential, there are many more times where, if the technology is applied to your business in a practical and pragmatic way, your business can continue to function during these disruptions.
Cloud computing can allow your people assess your company information and systems, no matter where you are or what type of device you have available to you. Cloud Computing is not just for big business, SMEs have a lot more to gain and can potentially save their businesses more money.
opportunist
If I post or talk to people about the benefits of Cloud Computing and use abstract examples, it can be difficult for business owners to relate the benefits to their company. But a situation like this ash cloud demonatrates far better than I could, what the real benefits are.
So in answer to your comment, Yes and No. (Hopefully not blatently opportunistic).