Recently we have been asked if getting a listing in a locally based Online Directory (In this case LoveGorey.ie) is worth doing as part of the companies Digital Marketing strategy.
The answer I gave is the same as I would give for any Online Marketing directory. As LoveGorey.ie is a directory for Gorey and the North Wexford area, the first thing you should do is type in “Gorey Wexford” into Google and see if the directory shows up on the first or at most, the second page.
If the directory does not appear on the first page of Google but other directories do, then you are probably better to go with the other directories.
The second thing I would ask LoveGorey.ie or any other local online directory, for is their up to date statistics and also their statistics for the last couple of years.
Remember there is a huge difference between Hits, Page Views and visitors. Then compare the price for listing divided by the number of visitors for each directory and that should give you a good idea as to which one to go for.
With all this new technology, it’s very easy to forget the basics when calculating return on investment, in reality a practical/common sense approach is always best.
If you want more information on Digital Marketing and Social Media just give us a call we would be more than happy to talk to you.